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Facebook Goes to War with Snapchat over Augmented Reality
By Jeff Kirk, Founder and VP, Innovation Outpost You know that businesses are getting serious about augmented reality when Facebook launches AR advertising. The world’s largest social network said...
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To Understand Customers, Get Out of the Office
By Ben Hillson, Experience Strategist There are no short cuts to creating lovable products. Businesses are eager to create lovable products and bring those lovable products to market faster than their...
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Baidu Builds an AI Ecosystem
By Saul Delage, VP of Growth Baidu’s July 31 quarterly earnings demonstrate just how diversified that BAT – Baidu, Alibaba, and Tencent – have become. These companies are becoming far-flung in their...
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Power Your Perpetual Evolution with FUEL
By Michael Kim, Digital Product Manager and Richard Striedl, Sr. DevOps Architect Lead How might big companies move as quickly as their internet-born competitors? That’s a critical question many large...
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Using the 70/20/10 Rule and AI to Fuel Growth
By Saul Delage, VP of Growth Most CMOs I know have heard about the 70/20/10 rule of marketing. This time-honored rule suggests that executives invest 70 percent of their marketing budgets into...
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Is User Research Important?
By Ben Hillson, Experience Strategist Anyone who believes in the value of rigorous research should be willing to listen to contrarians – those who challenge the value of researching customers’ wants...
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How to Get Started Designing Voice-Based Experiences
By Mike Edmonds, Managing Director, VP Product Designing lovable products and experiences that use voice-based interfaces is no longer optional. As Forrester Research Analyst Dipanjan Chatterjee wrote...
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Apple Strengthens Its Healthcare Super Platform
By Saul Delage, VP of Growth On the surface, Apple’s September 12 special event offered shinier toys. Apple announced three new iPhones – with more power, more features, and a greater variety of...
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Making City Government Easier Than a Starbucks
By Mike Edmonds, Managing Director, VP Product The use of a design sprint with a governmental body can serve a higher purpose of improving the lives of millions of people. A case in point: the Office...
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Apple Fortifies Its Position in Augmented Reality
By Saul Delage, VP of Growth Tim Cook believes augmented reality (AR) is the future. But as Apple’s September 12 Special Event demonstrates, the company is not taking the world by storm with splashy...
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